Midnight Moment is the world’s largest, longest-running digital art exhibition, synchronized on electronic billboards throughout Times Square nightly from 11:57pm to Midnight. The following digital screens are participating in the June Midnight Moment:ĪBC SuperSign, American Eagle Times Square, Bank of America, Branded Cities 7 Times Square, Branded Cities NASDAQ Tower Times Square, Branded Cities Thomson Reuters, CEMUSA, City Outdoor, Clear Channel Spectacolor HD127, Clear Channel Spectacolor HD128, Disney Store Spectacular, Microsoft Cube and Welcome Center Live Tiles, Morgan Stanley, Outfront Media 1515 Broadway/ Viacom North & South, SILVERCAST Digital Spectacular - Times Square, Superior Digital Displays Crossroads of the World, Triple Play on 7th Ave & The Waterfall on 42nd St. When you look up at our giant screens, you don’t usually expect them to be looking back at you!” This unique and immersive video will surely bring a sense of surprise to local New Yorkers and Times Square’s visitors. The longer you watch the characters on screen watch you, the more you start to think about what might be going on in their heads as well.”įred Rosenberg, President of the Times Square Advertising Coalition, said, “The iconic screens of Times Square are the perfect platform to convey the feeling of being watched and surrounded by a live audience.

Tim Tompkins, President of the Times Square Alliance, said, “During this month when, because of the Tony Awards, we celebrate live theater and audiences, it is especially relevant to have this creative digital interpretation of watching and being watched in the heart of the live theater district.”ĭebra Simon, Times Square Arts Director, said, “At once validating and unnerving, Alex Prager’s work questions our expectations of performance, making us wonder who is watching whom. We are delighted that this work will be accessible to the public on a monumental scale through the fantastic programming of Times Square Arts ‘Midnight Moment’.” This piece turns the tables on theatre-goers and gives them a peek at what it’s like to be on stage and see people applauding them.”ĭavid Maupin, Founder of Lehmann Maupin, said, “Alex Prager’s Applause delves further into the dynamics between artist and viewer, using a vantage point that transforms the viewer into the performer looking out onto the audience, making us aware of our own anxieties and role as performer in our everyday lives. Over 12 million people come through Times Square every year to attend a Broadway show and express their appreciation to the performers. June is awards season with the Tonys celebrating Broadway and The Jimmys® celebrating high school musical theatre. Martin, President of The Broadway League, said “The Broadway League is excited to partner with Times Square Arts to present Applause, June’s Midnight Moment. My recent work has been about capturing crowds and audiences, and this platform offers an opportunity to insert my work within what could be described as New York’s largest crowd.”Ĭharlotte St. The cheering actors, filmed within the Opéra Bastille, stare directly at onlookers directly in loops just short enough to feel unnatural, continuing Prager’s psychological examination of the complex dynamics that exist between the individual and the crowd and the emotional effect of two opposing viewpoints: the watcher and the watched.Īlex Prager, Artist, said “I'm thrilled to be participating in Times Square Arts Midnight Moment. Surrounded by larger-than-life cheers across the screens of Times Square, viewers’ everyday lives become the show, inviting them to consider elements of performance not just within the boundaries of a stage, but within quotidian activities like tourism and people-watching. Prager inserts viewers into the role of the performer, looking out at a costumed audience applauding on an eerily endless loop. In the heart of the Theater District, Applause turns viewing expectations upside-down, exposing the underlying tension between a performer and audience. This project is a part of Midnight Moment, a monthly presentation by The Times Square Advertising Coalition (TSAC) and Times Square Arts.

(New York, N.Y.) – In partnership with Lehmann Maupin & The Broadway League, Times Square Arts presents artist Alex Prager’s Applause on Times Square’s electronic billboards from 11:57 p.m. May 1-31, every night from 11:57pm-midnight The Screens of Times Square Lead a Round of Applause With June’s Midnight Moment

Applause new york